Dolls have the ultimate beauty therapy with aprons, miniature locks tools and add-ons, and perfectly sized hair beauty salon seats.
As they look at store, interested in a brand new ensemble to include to their United states Girl collection.
Shoppers can potentially invest hours searching the displays that are elaborate at United states Girl spot.
United states Girl stores in Chicago, new york, and Los Angeles when included theaters for doll-themed performances that are musical.
At the conclusion of an extended shopping time, families and dolls will enjoy meals together during the United states Girl Cafe, which includes miniature chairs and utensils.
United states Girl destination in Chicago had been among the first of the sort to mix retail along with other experiences, like a cafe, featuring miniature cups and model meals for the dolls.
Dolls can be fixed and “treated” at wellness facilities situated during the United states Girl destination flagships in new york and Chicago.
During the health facilities, dolls are dressed up in medical center gowns and wristbands, and model owners can see x-rays, attention maps, along with other miniature medical equipment that increase the doll medical center experience.
“Kids are aware of visiting the medical practitioner and wellness that is having, therefore now girls can bring inside their doll and she will get her eyes examined and you may purchase eyeglasses, or she will go right to the x-ray machine and see her funny bone tissue, ” Cygielman stated.
Every United states Girl shop has a doll medical center where clients may bring their dolls for repairs, however the wellness center is a special function that has been included with the United states Girl destination flagships in October 2019.
Along with its unique retail experiences, United states Girl can also be recognized for its nonfiction books, many of which tackle coming-of-age subjects.
“as soon as girls are beginning to age up — beyond the publications that include a number of our dolls — these are generally nevertheless thinking about our tales, ” Cygielman stated. “that is where our nonfiction show is needed. “
She described the brand name’s “Smart Girls Guide” book series to be full of “tween-girl life cheats. “
“It really is exactly about just how to mind the right path through the mores of older primary college and center college, where perhaps you have had some relationship woes, or are learning just how to get on in this brand new digital globe with social networking and texting, ” she added.
Among US Girls’ notable publications are the best-selling “The Care & Keeping of You, ” which now possesses variation aimed toward an audience that is male. The brand name additionally circulated a guide specialized in tackling anxiety, which Cygielman stated is extremely popular.
“children have actually anxiety, and it is something which’s pervasive in culture, ” Cygielman stated. “we believe parents and caregivers check out us as a reliable resource to simply help their girls through a few of these things. “
United states Girl began putting an focus on modern, diverse tales along with its “Girl of the season” campaign, which established in 2001.
The “Girl of the season” collection includes a unique character that’s launched one per year, and it’s really a huge the main brand name’s change to inform modern tales that contemporary girls relate solely to, Cygielman said.
“we come across the line as the opportunity for women to see on their own for the reason that character and to assist them to produce a wider worldview, ” Cygielman stated.
The “Girl of the season” dolls serve as either “mirrors” or “windows” for modern girls, Cygielman explained — meaning girls is able to see by themselves within the contemporary dolls, or they are able to realize another’s tradition or viewpoint.
“The figures are generally a mirror to a woman, where she will see section of by by by herself, or they truly are a window into another tradition or another person’s viewpoint, ” Cygielman stated.
As an example, in 2017, the “Girl of the” was Gabriela McBride, who’s described as a girl who used dance and poetry to overcome a speech disorder year. Gabriela’s tale included exactly exactly how she saved her district arts center from destruction by adopting her interests for poetry and party.
Of late, American Girl established its 2020 “Girl of the season, ” Joss Kendrick, a surfer, cheerleader, and activist that is environmental wears a hearing help.
The 2020 “Girl of the season” is a good example of just just just how Girl that is american is to create its dolls mirror many different abilities. Joss Kendrick was created deaf in a single ear, therefore the doll includes a hearing help unit.
In a vein that is similar United states Girl additionally sells add-ons that focus on a number of abilities and needs — including doll wheelchairs and diabetes care kits.
United states Girl in addition has developed a stronger presence that is online creating live-action “vlogs” on YouTube.
Since American Girl considers something that occupies children’s free time as competition, crafting an engaging presence that is digital been a significant part for the brand name’s sustainability.
That is why the doll business introduced figures like Suzie “Z” Yang, an aspiring filmmaker who hosted her very own videos in the brand name’s YouTube channel.
United states Girl hosts a slew of other show — including cooking tutorials and DIY, or “do it your self, ” videos where audiences can discover ways to make crafts and costumes with their dolls.
The brand name comes with another collection — “Really Me” — which include kid and woman dolls available with different epidermis tones and locks kinds.
The 18-inch-tall “Truly Me” woman dolls are $98, in addition they come putting on a gown, a bright blue bike coat that zips, and glittery ballet flats.
The “Truly Me” kid dolls will be the price that is same. They consist of a striped polo top and jeans, as well as the exact exact exact same “Friends: Making Them & Keeping Them” book that is added to your ex dolls.
One look at the “Truly Me” add-ons — a tiny card-holder, play cash, and a miniature cellular phone with interchangeable screen-savers — shows the way the decades-old doll brand name changed aided by the times.
It really is $30 to incorporate the accessory that is elaborate to any “Truly Me” doll.